Wednesday, April 17, 2013

How to Leverage Your Video Content

I'm very pleased to have a guest blog this week by author and marketing expert Jo Linsdell, who offers advice on leveraging the content of your video. Your comments on Jo's blog are very much appreciated.

Get More Social Leverage for Your Video Content

by Jo Linsdell

Experts across the board all agree that 2013 is the year of video and
who can argue. YouTube is one of the worlds most popular search engines and
gets over 1 billion unique users visits per month.

The popularity of social media and the increasing use of iphones and
tablets is also great news for video and a very valid reason why you should be
marketing via video content.

Video's are a great way to improve your visibility online, build
stronger networking relationships and provide fresh web content for your

In this video I talk about how you can get more social leverage for your
video conten

It's not hard to see why video is the fastest growing digital content
category or why it's one of the most effective techniques for promoting
products and services on the internet.

How are you using video in your marketing strategy? What kind of content
are you publishing? What methods are you using to give more social leverage to
the video content you create?

Jo Linsdell is an award winning blogger and freelance writer living in Rome, Italy . She is also the author of several books including the popular Italian for Tourists, A Guide to Weddings in Italy  and the best selling children's picture books Out and About at the Zoo and Fairy May. You can find out more about her at


  1. Thanks for having me here Maggie. Looking forward to hearing about how others are using video.

  2. Loved watching that, thanks Maggie and Jo! The only way I've used video so far is to make a trailer for my books - latest is launched today on my Flights of Imagination blog!

    1. That's a good start Rosemary. You might even want to make a couple of trailers for your book at different lengths. A quick 30 second teaser and then maybe a slightly longer one with more info.